Understanding Online Marketing

Wordpress is a tool that's designed to be friendly for beginners to use; but what that means is that it's easy to create a website. The work of optimizing that website so that it gets optimal traffic, has good SEO, and is user-friendly is another story. What issues are preventing your website from being the best it could be?

Theme Choice

If you have chosen a theme based on the free or paid ones available on the site, you might be doing yourself a disservice. Not all themes are created equal in terms of user friendliness, SEO, and reliability. Even then, a template might not have all of the features you really want on your site. Don't limit yourself to pre-made themes; consult a specialist who can add new user features and improve security on your theme. 

SEO Optimization

In order to optimize your website's SEO, you will have to make sure your Wordpress theme is coded correctly. Issues with legible code make it harder for search engines to find your content and index the site completely. Some themes also have built-in SEO features, such as meta-tagging and dynamic links. If yours doesn't, you will need to learn how to do this yourself, or hire a Wordpress optimization expert to add these features to your content. 

Layout

There is more to layout than just the way it looks: certain layouts can also enhance usability. Spacing is a big deal, since it helps draw the reader's attention to certain parts of the page more than others. The right layout will encourage users to click on promoted content, and it will help them find what they need quickly. Certain layouts are harder to read on certain screen sizes. All of these issues need to be optimized in order for you to get the most you can out of your site. 

Marketing Features

There are many marketing features that can be added to a Wordpress site. Email lists are one example. If you have a pop-up that asks users to subscribe to your mailing list, you can capture interest at the right time and turn a casual visitor into a follower; this particular tactic must be done tastefully, though. 

Speak with an expert in Wordpress optimization services to get your website fixed. Some of these issues are best spotted by someone with a trained eye. An expert can also fix the issues quickly, saving you money and time.